Privacy policy

PRIVACY POLICY – BLUSONARY

Last updated: February 22, 2026

BLUSONARY is a brand operated by ICONICO 5.0 S.R.L., which operates this store and website, including all related information, content, features, tools, products and services (the “Services”), in order to provide customers with a curated shopping experience.

The Services are powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose and protect your personal information when you visit, use, make a purchase, or otherwise interact with the Services, in accordance with Regulation (EU) 2016/679 (“GDPR”) and applicable data protection laws.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the processing of personal information.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. DATA CONTROLLER

For the purposes of applicable data protection laws, the Data Controller is:

ICONICO 5.0 S.R.L.
Via Vittorio Emanuele II 179
24033 Calusco d’Adda (BG) – Italy
P. IVA: IT04870000165
REA: BG-495382
Capitale sociale: €30.000,00 i.v.
Startup innovativa iscritta al Registro delle Imprese

Email: iconico5.0srl@pec.it

2. PERSONAL INFORMATION WE COLLECT

When we refer to “personal information”, we mean any information that identifies or can reasonably be linked to you.

Depending on how you interact with the Services, we may collect:

Information you provide directly

Name and surname
Billing and shipping address
Phone number
Email address
Account login credentials
Customer support messages
Reviews or content you submit

Payment and transaction information

Payment method details (processed securely by payment providers)
Purchase history
Orders, returns, exchanges, cancellations

Automatically collected information

IP address
Browser and device information
Network connection data
Unique identifiers
Pages visited, products viewed, cart activity
Interaction timestamps

Information from third parties

We may receive information from:

Shopify and its infrastructure services
Payment providers
Shipping and logistics partners
Marketing and analytics partners
Advertising platforms (e.g., Meta, Google)

3. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

ensure the website functions correctly
remember your preferences
analyze traffic and usage
personalize advertising and marketing

Where required by law, non-essential cookies are used only with your consent.

For detailed information, please see our Cookie Policy [insert link].

You can manage cookie preferences via the banner or your browser settings.

4. HOW WE USE YOUR PERSONAL INFORMATION

We process personal information for the following purposes:

A. Providing and managing the Services

processing orders and payments
shipping and delivery
account creation and management
customer support
returns and exchanges
fraud prevention and security

B. Improving and personalizing the Services

remembering preferences
analyzing site performance
recommending products
optimizing user experience

C. Marketing and advertising

Where permitted by law or based on your consent:

sending newsletters and promotional emails
showing personalized ads on Meta, Google, and other platforms
retargeting based on browsing or purchase activity

You may unsubscribe at any time via the link in our emails.

D. Legal compliance and protection

complying with legal obligations
tax and accounting requirements
responding to lawful requests from authorities
enforcing terms and policies

5. LEGAL BASES FOR PROCESSING (EEA/UK)

We rely on the following legal bases:

Performance of a contract – to process orders, payments, shipping and customer services
Legal obligation – tax, accounting, regulatory compliance
Legitimate interest – website security, fraud prevention, service improvement, analytics
Consent – newsletters, marketing communications, cookies, personalized advertising where required

You may withdraw consent at any time.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may share your personal information with:

Service providers

Shopify (hosting and ecommerce platform)
Payment processors
Shipping and logistics companies
IT and cloud providers
Customer support tools
Analytics providers
Email marketing platforms

Advertising and marketing partners

Including Meta and Google, to:

measure campaign performance
deliver personalized ads
run remarketing campaigns

These partners process data according to their own privacy policies.

Corporate and legal disclosures

We may disclose information:

within our corporate group
in case of merger, acquisition, or restructuring
to comply with legal obligations
to protect our rights or users’ safety

7. RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify Inc.

Shopify processes personal information to provide hosting, infrastructure, analytics and platform functionality.

Information you submit may be transferred to Shopify and its partners in countries outside your jurisdiction.

To learn more: https://privacy.shopify.com/en

8. INTERNATIONAL TRANSFERS

Because we sell worldwide, your personal information may be transferred and processed outside your country, including outside the European Economic Area.

Where required, we use:

European Commission Standard Contractual Clauses
adequacy decisions
equivalent legal safeguards

9. DATA RETENTION

We retain personal information only as long as necessary:

Order and invoice data: up to 10 years (legal/tax obligations)
Account data: until account deletion or inactivity
Marketing data: until consent withdrawal or unsubscribe
Customer support communications: up to 24 months
Analytics data: as permitted by applicable laws

10. SECURITY

We implement appropriate technical and organizational security measures to protect your information.

However, no transmission or storage system is completely secure, and we cannot guarantee absolute security.

11. CHILDREN’S DATA

The Services are not intended for children under the age of 16.

We do not knowingly collect personal information from children under 16.

If you believe a child has provided personal data, please contact us and we will delete it.

12. YOUR RIGHTS (GDPR)

If you are located in the EU/EEA/UK, you have the right to:

Access your personal data
Request correction
Request deletion
Restrict processing
Object to processing
Data portability
Withdraw consent at any time

To exercise your rights, contact us at iconico5.0srl@pec.it.

We may need to verify your identity before processing requests.

You also have the right to lodge a complaint with:

Garante per la Protezione dei Dati Personali
https://www.garanteprivacy.it

13. NON-DISCRIMINATION

We will not discriminate against you for exercising your privacy rights.

14. THIRD-PARTY LINKS

Our Services may include links to third-party websites or platforms.

We are not responsible for their privacy practices or content.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect legal, operational, or business changes.

We will post the updated version on this page and revise the “Last updated” date where required.

16. CONTACT

For any privacy-related request or question:

ICONICO 5.0 S.R.L.
Via Vittorio Emanuele II 179
24033 Calusco d’Adda (BG), Italy